KCSourceLink’s We Create KC Report

Showcasing five years of Kansas City entrepreneurship


A big story to tell

With an initiative to make Kansas City America’s most entrepreneurial city — and a five-year grant from the U.S. Economic Development Administration — KCSourceLink connects individuals, organizations, and institutions to one another and the community. KCSourceLink selected The Creative Department to design and deliver its fifth We Create KC report. The preceding reports featured individual spotlights; however, with this “summary” report, TCD was charged with finding a solution for fitting in a number of groups, while maintaining a set page count and increasing content.

We Create KC entrepreneur spread
 
We Create KC cover

Consistent energy

Entrepreneurship is innovative and exciting. It was important to present these entrepreneurs in their most genuine states to bring that energy to the pages of the report. The TCD team worked with photographer Tim Pott to capture and combine groups of up to nine people.

Tim Pott photographer
 
Tim Pott photographer
We Create KC storyteller spread

Cutting the visual noise

TCD worked diligently to enhance the readability of the report. The depth of content created a great need for hierarchy in layout. Alternate layouts challenged everyone involved to mine for the true gold — to tell the story of KC entrepreneurship thoroughly while designing for the busy readers who would receive it.

Simple graphics paired with KCSourceLink’s bright color palette to bring information to life and present a stronger visualization of data.

We Create KC report graphic
We Create KC report graphic
We Create KC report graphic

Years of history

While 2018 marked We Create KC’s fifth year, it also marked 15 years of KCSourceLink. The organization has played a massive role in connecting entrepreneurs with resources to start and grow their businesses. The design for a 15-year timeline evolved to show how entrepreneurship “takes a village,” and its growth instigated a wraparound design flowing from the last spread onto the cover.

We Create KC timeline back cover

An eye for color

Following weeks of fine-tuning, We Create KC made it to press. TCD managed the entire printing process, giving a painstaking review on press, ensuring photography and brand colors printed consistently, and that registration was intact.

We Create KC on press
We Create KC on press

Building community

The report hit mailboxes and digital inboxes at the beginning of April 2018. A lighter-weight version mailed with the Kansas City Business Journal. KCSourceLink quickly received feedback, not only on the beautiful photography and layout, but also on the effectiveness of the entire piece.

We Create KC Kansas City Business Journal insert

See the complete digital report here.

To learn more about this project, check out KCSourceLink’s blog post.
For more on KCSourceLink, visit their website.

Looking for a strategic way to tell your company’s story? We’d love to help. Email or call us today.

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