4 ways we hold ourselves to a higher standard
(so you don’t have to)
2 min read
Around here, we encourage strong attention to details. We work efficiently, yet carefully, making sure our work meets the expectations of our high standard.
We review and re-review. Then we’ll probably review again. It’s not because we’re crazy, but because we care about doing it right. We sweat the small stuff because it matters to us.
Find out 4 ways we ensure high-quality work for our clients:
1. Understand the brand
The quality of the work we do is directly influenced by how much we care. With clients, that care manifests itself in long-term client partnerships, which, in turn, lead to a level of brand knowledge that few agencies achieve. The happy result of these solid, productive partnerships is a proactive focus on propelling our clients forward. We know these brands inside and out. We study their industries. We stalk their competitors. We are curious and driven. We become advocates for them. We care.
2. Develop original concepts
Technology has revolutionized how we design, how we create, and even how we ideate. Graphic design was once created only by hand, and results weren’t instantaneous. (Catch a glimpse in this video.)
Whether it involves group collaboration or sketches, our process allows us to generate solutions specific to client needs. We still put pen to paper to scribble a web of thoughts or quickly illustrate concepts. This workflow also lets us share ideas with our clients, so we don’t prematurely finesse a design that might miss the mark.
3. Perfect typography
Refining typography takes a little longer, but we take good typography seriously. Most people don’t understand the difference between an en dash and an em dash. Heck, people often use a hyphen when a specific dash is appropriate. (If you are one of these people, check out our typography infographic.)
We custom-kern type, fix typos, and point out inconsistencies to our clients. We believe these finishing touches not only strengthen a brand but also increase legibility and reduce visual obstacles for readers. Plus, it just looks better.
4. Pay attention to production
Our files are clean. When we send final art to the printer, we optimize files, remove extraneous elements, and anticipate problem areas. When we code on the web, we organize information and delete inactive snippets. With only a little additional time, these cleanups eliminate confusion and allow outside users to navigate files intuitively. In fact, it saves time on the back end when there’s no filtering through unnecessary pieces.
We keep our programs up-to-date to ensure we have the latest advancements. (Learn more about our experience with our creative software.)