Email Marketing
Email marketing is one of the most powerful strategies to connect with your clients and prospects. Like you, they’re tied to their email inboxes and check them regularly. In the midst of their plain text email correspondence comes your eye-catching message. And it serves a purpose. It shares exclusive insights, offers warm sentiments, and engages your audience. Email marketing is at the center of many digital marketing efforts, always driving customers back to you.
Sample use cases
Lead Nurture campaigns
Fill the pipeline for sales associates. Build brand awareness, loyalty, and trust with your clients and prospects.
Thought Leadership campaigns
Reach the right people with the right content. Offer downloads of unique collateral. Promote links to insightful articles on your website.
eNewsletters
Stay in front of your audience on a recurring basis. Feature blog posts, collateral offers, and employee spotlights. Share a roundup of industry trends and best practices.
Conference and webinar invites
Send event details and registration info. Build excitement by showing speakers, topics, and networking opportunities.
Year in Review emails
Update clients through annual communiqués from a CEO. Highlight key wins and learnings from the year. Remind clients what you do.
International campaigns
Reach your global audience in the most efficient way possible. (We’ve developed emails in 40 languages and counting.)
Digital greeting cards
Send seasonal messages to clients and prospects. Showcase brand personality. Offer a special discount. Express gratitude.
Landing pages
Fulfill many of the campaigns above. Provide additional info, offer downloads, and collect leads. Drive traffic to your website.
Capabilities
Campaign development
Start with why. If content is not already developed, we help you determine messaging and calls-to-action (CTAs). We define success and lay the groundwork for a successful email marketing campaign.
Email design
With content established and goals clarified, we design. We present visual solutions that support strategy.
Email development
From the final design, we build. Then, we test the emails across 90+ browser and device combinations to ensure proper rendering and optimal responsiveness. We provide a final package of assets, or handle deployment from your existing email service provider.
Platform Experience
We develop custom content and templates for these platforms, and more!
