This public charter school had a perception problem: people did not understand the charter school concept or the school’s need for funding. While explaining the inherent financial challenges of the school and the concept of language immersion, we also needed to communicate test scores, dollar figures, and historical statistics. At the Nonprofit Connect Philly Awards, the Académie Lafayette brochure won first prize in the Informational Brochure category, as well as Best in Show in campaign with Académie Lafayette’s video, produced by Mile Deep Films.