Wellmark Blue Cross Blue Shield

In partnership with agency Nicholson Kovac, our Blue Shadows multimedia campaign helped bring the Blue Cross Blue Shield (BCBS) message to life. Led by research that indicated customers only wanted to think about health insurance when necessary, BCBS wanted to express that health insurance is “there when you need it.” The Creative Department came up with the “blue shadows” print and television campaign concepts.

When the blue shadows television commercial was shown to BCBS sales staff, they stood up and cheered.

Advertising Concepts

Wellmark Blue Cross Blue Shield
Wellmark Blue Cross Blue Shield
Wellmark Blue Cross Blue Shield

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