Creative Candles Packaging

Enhancing retail packaging with a sophisticated design. Creative Candles is an upscale retail brand with a storied history spanning more than 50 years. But the company’s retail presence hasn’t always kept up with its products. In 2011, the brand needed a comprehensive update to its packaging in order to support its high price point and image, while keeping printing costs in check.

Packaging
Print Production

Shining a new light
The new packaging was designed to incorporate the deep chocolate color and tapestry pattern that had become a trademark style of Creative Candles’ marketing. Cardboard trays and “cigar bands” for tapers, clear acetate boxes for pillars, display boxes for votives and plastic tubes for celebration candles were produced.

Marks
SMG Valentine’s Day Gift
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