The National Airline History Museum’s benefit for the USO was branded using period fonts and a scratchboard illustration of one of the Museum’s planes. A corporate sponsor packet was assembled, allowing the Museum to more than triple its sponsorship commitments in the weeks leading up to the event. Invitations, valet passes, tickets and envelopes, signage, posters, and auction booklets were produced for the event. In addition to the increase in sponsorship dollars, attendance increased and a new audience was built.