The assignment: to create a “brand mantra piece” that introduced SMG to buyers and influencers in a compelling way that would inspire the audience to dig deeper. The piece wove together the SMG story with imagery that represented a firm full of smart, curious people who understand what is in the hearts and minds of consumers. Starting with a focus on the customer and ending with SMG’s unparalleled understanding of the consumer experience, the book was produced to showcase the passion, expertise, and drive of a brand on the way up.