Comprehensive brand guidelines do more than show how to use a logo and which colors and fonts are acceptable. This guide for SMG covers everything from vision, mission and values, to applications, iconography, and chart styles. But not all guidelines need this amount of depth. We’ve produced everything from a basic 3-page guide to this 93-page version. What matters most is that everyone involved has the tools they need for consistent, effective presentation of the brand, across all types of platforms.