SMG Forum 2018
High-impact events call for high-impact branding
Event branding strategy reveals brand value
From the initial invite to the attendee experience, your event is a key communicator of your brand.
For SMG, the techmanity theme resulted from a need to cultivate big energy through environmental experience and visual communications leading up to the event.
The theme evolved around these foundational conference features:
- an intangible idea (deciphering data to find human truths)
- the Las Vegas location
- top-class speakers, like Chip Conley of Airbnb and Frances Frei of Uber
TCD developed the event branding, creating an electric feel through contrasting colors, data patterns, and a geometric font.
Event deliverables included:
- custom stage panels
- personalized name badges
- email marketing
- direct mail
- attendee giveaway
Setting the stage, in spades
TCD partnered with a staging company to assist in developing custom panels.
Three types of badges quickly distinguished attendees, VIP members, and staff. Each was customized, by name, job title, and company.
Whether it’s a single landing page or a full-blown website, TCD can execute it. The techmanity website was amped up with “moving” data and rollover effects.
Concise messaging highlights exclusive event details, and engaging visuals motivate buy-in to the event experience.
Don’t disregard the value of print. Direct mail is an effective way to tangibly stay in front of your audience.
Playing the cards right
Consider a giveaway for attendees to remember the event, and more importantly, your brand. At SMG’s Forum 2018, they received a techmanity-themed deck of cards to take home.