SMG Infolist

In this campaign for consumer research firm SMG, complex ideas are encapsulated in simple illustrations and pared-down text. The infolist, which we like to call the infographic’s mini-me, is an image-driven itemized list that is compelling and easy to digest. The goal is to present data in a way that is friendly and accessible. More information is always available to readers via a link and contact form.


The Creative Department is a proud sustaining member of AIGA.

We follow AIGA's Standards of Professional Practice and adhere to its principles of integrity that demonstrate respect for the profession, for colleagues, clients, audiences or consumers, and society as a whole. We utilize AIGA's Basic Terms & Conditions and Intellectual Property Provisions to maintain the professional practices of the design industry.