SMG Infolists

In this campaign for consumer research firm SMG, complex ideas are encapsulated in simple illustrations and pared-down text. The infolist, which we like to call the infographic’s mini-me, is an image-driven itemized list that is compelling and easy to digest. The goal is to present data in a way that is friendly and accessible. More information is always available to readers via a link and contact form.

Infographic
Illustration

Compat.io Website
KCSourceLink Annual Report
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