United Way Centennial
United Way focuses on improving the quality of life in communities around the U.S. through edu-cation, income, and health resources. As United Way of Greater Kansas City anticipated its 100-year anniversary, The Creative Department explored the best way to brand the celebration for a local chapter of a national brand. What began as an exploration in logo treatments for a “100” mark progressed to theme naming and development.
Theme Development | Naming | Brand Strategy | Logo Design