United Way Centennial

United Way focuses on improving the quality of life in communities around the U.S. through edu-cation, income, and health resources. As United Way of Greater Kansas City anticipated its 100-year anniversary, The Creative Department explored the best way to brand the celebration for a local chapter of a national brand. What began as an exploration in logo treatments for a “100” mark progressed to theme naming and development.

Theme Development | Naming | Brand Strategy | Logo Design


The Creative Department is a proud sustaining member of AIGA.

We follow AIGA's Standards of Professional Practice and adhere to its principles of integrity that demonstrate respect for the profession, for colleagues, clients, audiences or consumers, and society as a whole. We utilize AIGA's Basic Terms & Conditions and Intellectual Property Provisions to maintain the professional practices of the design industry.