United Way Centennial Mark

United Way focuses on improving the quality of life in communities around the U.S. through edu-cation, income, and health resources. As United Way of Greater Kansas City anticipated its 100-year anniversary, The Creative Department explored the best way to brand the celebration for a local chapter of a national brand. What began as an exploration in logo treatments for a “100” mark progressed to theme naming and development.

Brand Strategy
Theme Development
Naming
Logo Design

United Way theme development print
SMG Event: Techmanity
Académie Lafayette Website
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