SMG Valentine’s Day Gift
Love at first insight. As a thank you and a friendly hello, SMG sends client cards and gifts for Valentine’s Day. SMG relies on The Creative Department to develop a complete concept, from messaging to gift ideas. In 2018, SMG featured “emotional loyalty” as a key element of its customer experience research. The company’s annual Valentine package focused on SMG’s ability to strategically connect brands with their customers.
Packaging
Print Design
Print Production
Email Campaign
Delivering data delights
A small square card and matte-finish mug mirror each other with the play on words, “LOVE AT FIRST INSIGHT.” A unique Kansas City coffee blend from The Roasterie, fit with a personalized label, pulls together the entire collection.
In addition to the physical deliverables, a digital version of the Valentine’s greeting was sent via email to SMG prospects.
A letter of loyalty
The Valentine’s Day card emphasizes the importance of connecting with customers. The inside of the card reads: Your brand + your customers = the perfect blend.
With the help of SMG consumer insights, brands can keep earning the affections of customers.
