SMG Valentine’s Day Gift
Love at first insight. As a thank you and a friendly hello, SMG sends client cards and gifts for Valentine’s Day. SMG relies on The Creative Department to develop a complete concept, from messaging to gift ideas. In 2018, SMG featured “emotional loyalty” as a key element of its customer experience research. The company’s annual Valentine package focused on SMG’s ability to strategically connect brands with their customers.
Delivering data delights
A small square card and matte-finish mug mirror each other with the play on words, “LOVE AT FIRST INSIGHT.” A unique Kansas City coffee blend from The Roasterie, fit with a personalized label, pulls together the entire collection.
In addition to the physical deliverables, a digital version of the Valentine’s greeting was sent via email to SMG prospects.
A letter of loyalty
The Valentine’s Day card emphasizes the importance of connecting with customers. The inside of the card reads: Your brand + your customers = the perfect blend.
With the help of SMG consumer insights, brands can keep earning the affections of customers.