Youth Lead KC
Youth Lead KC (formerly 20/20 Leadership) does vital work providing unique leadership opportunities to high school students across the KC Metro. We were honored to partner with them on a complete rebrand, from positioning, messaging, naming, and tagline to logo design, brand guide and a landing page explaining the journey. Culminating with a brand launch event, our process and partnership honored the organization’s history while helping it grow into its future. Welcome, Youth Lead KC!
Rebranding
Naming
Logo Design
Brand Guide
Website Design
Discover
the Leader
Within
Welcome to the next chapter of our story
Youth Lead KC
as we advance our mission to ensure students from all backgrounds have access to the opportunity to lead.
For more than 30 years, 20/20 Leadership has supported high school students in the Kansas City metro with programs and services to prepare them for life after high school. Now, we are introducing Youth Lead KC, a new name and brand to reflect the limitless potential of the leaders we serve.
DESIGNED WITH INTENTION
Youth Lead KC’s new logo uses an outline around the letters YL to form a right-facing arrow, representing each leader’s evolution and progress. The forward movement of the arrow and right-leaning tilt of the letters represent the movement of well-prepared, confident leaders as they step into a bright future.
The YL logo mark is used to increase awareness of the new name during transition and beyond. This two-letter “monogram” is important to help imprint the name in the minds of our audience.
Within the YL letters, the darker shaded areas form mountain shapes, symbolizing resilience, hard work, and overcoming obstacles.
The yellow and orange colors of the Y acknowledge the legacy of the past, while the green colors of the L signal a future of growth and evolution.
