{"id":8641,"date":"2020-05-12T18:06:23","date_gmt":"2020-05-12T18:06:23","guid":{"rendered":"https:\/\/ideaville.net\/?page_id=8641"},"modified":"2020-05-12T18:06:23","modified_gmt":"2020-05-12T18:06:23","slug":"solutions","status":"publish","type":"page","link":"https:\/\/ideaville.net\/solutions\/","title":{"rendered":"Solutions"},"content":{"rendered":"<section class=\"l-section wpb_row height_custom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-2 vc_hidden-sm vc_hidden-xs wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-12 vc_col-md-8 vc_col-xs-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\"><strong>Proven process. Custom strategic solutions.<\/strong><br \/>\nEvery solution is unique to the client, industry, competitive situation, and market forces. Below are a few business challenges our clients have experienced and sought out our help to overcome.<\/h1>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-2 vc_hidden-sm vc_hidden-xs wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container solutions-accord\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-tabs us_custom_9eee4631 style_default switch_click accordion type_togglable has_scrolling remove_indents\" style=\"--sections-title-size:1.4rem\"><div class=\"w-tabs-sections titles-align_center icon_none\"><div class=\"w-tabs-section\" id=\"i06a\"><button class=\"w-tabs-section-header\" aria-controls=\"content-i06a\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">How can we increase market share?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-i06a\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Look first to your brand. Are you the leading brand? In the top three? Or a challenger brand? To increase market share, you&#8217;ll have to steal share from the competition. One strategy is to reinvigorate your brand through research, benefit testing, positioning, and design; and then relaunch your brand in a way that speaks with one voice to a larger audience.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"s271\"><button class=\"w-tabs-section-header\" aria-controls=\"content-s271\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">How can we get into the mind of our consumer?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-s271\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Be one with your consumer. Not so easy, is it? You have to gain insight into how your consumer thinks, feels and acts. We use innovative research, from field research that literally puts us in the customer&#8217;s shoes to more quantitative research like phone and Internet surveys. Your research tools will depend on the project scope, budget and objectives. The more you talk to your customers, the better you are at speaking their language.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"f468\"><button class=\"w-tabs-section-header\" aria-controls=\"content-f468\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">How can we engage our audience in a meaningful dialogue?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-f468\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The avenues for companies and customers to engage in conversation are exploding. As a company, where do you begin? We believe it\u2019s important to understand your company\u2019s culture and how it relates to your internal\/external audiences. Only then can we look at the new media tools available and decide which best fit your goals and objectives.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"s677\"><button class=\"w-tabs-section-header\" aria-controls=\"content-s677\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">How do we better communicate our leadership position?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-s677\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>If you&#8217;re the market leader, you have to evangelize your position. Many CEOs speak at industry conferences. Some have their own blogs. A leadership position demands that you communicate to shareholders and stockholders. Your messaging and brand personality must be consistent with your position. We seek out the best ways to accomplish that.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"x867\"><button class=\"w-tabs-section-header\" aria-controls=\"content-x867\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">How can we update our brand without alienating our customer base?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-x867\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Most customers would welcome an update in look. Consider Coca-Cola. Founded in 1892, the company has updated its look throughout the decades to be current with the times. The key is to do the necessary legwork such as research, testing and proactive communications to present a seamless, integrated look befitting your company\u2019s image and welcomed by the customer\u00a0base.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"ca5d\"><button class=\"w-tabs-section-header\" aria-controls=\"content-ca5d\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">How can we deliver our sales message in a more compelling way?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-ca5d\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Your current message may not be striking a nerve with your target audience. Our strategy is to get closer to your customers to find their emotional triggers. We study media habits for better ways to target. And, of course, much more. Why? Because from research comes insights that translate into big ideas and compelling messages.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"lc44\"><button class=\"w-tabs-section-header\" aria-controls=\"content-lc44\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">How do we present a consistent face to our brand, no matter the application?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-lc44\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>With limited resources, not to mention limited shelf space, consumer brands need to establish a look and feel that is uniquely theirs \u2013 and then use it religiously. We start by mapping out the retail possibilities for a brand, and then work toward a solution that will transition seamlessly from one environment to another. Some people call us the brand police. Honestly, we\u2019re fine with that.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"be32\"><button class=\"w-tabs-section-header\" aria-controls=\"content-be32\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">What&#8217;s the best way to rally a community around a cause?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-be32\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Create a compelling event by focusing on a sincere commitment to a meaningful cause, unique and creative activities, and clear communications about what is happening, and why. Include relevant influencers, lots of messaging, and follow-through that shows you keep your promises and believe in your cause.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"m016\"><button class=\"w-tabs-section-header\" aria-controls=\"content-m016\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">How can we simplify the sales process for our customers?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-m016\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Understanding exactly how your sales force and customers use the tools you provide is key. Research, review, ride along, whatever you need to do to get a behind-the-scenes glimpse at what actually happens to a sales tool after your customers get their hands on it. Don\u2019t be afraid to simplify, reorganize, and shake things up. Just be sure you\u2019re doing it for a user-centric reason.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"w24a\"><button class=\"w-tabs-section-header\" aria-controls=\"content-w24a\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\">How do we tell our story to an audience that is increasingly distracted?<\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-w24a\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>It\u2019s no secret that the world is an incredibly busy place, with media screaming messages at consumers from every direction. If your story is complicated or technical, a clear voice is more important than ever. Consider using pictures more and cut down on unnecessary text. Keep things clean and simple. Be direct, authentic, and relevant.\u00a0<i>Communicate<\/i>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_huge\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Proven process. Custom strategic solutions. Every solution is unique to the client, industry, competitive situation, and market forces. Below are a few business challenges our clients have experienced and sought out our help to overcome. How can we increase market share?Look first to your brand. Are you the leading brand? In the top three? 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