{"id":5555,"date":"2018-08-15T14:18:26","date_gmt":"2018-08-15T14:18:26","guid":{"rendered":"http:\/\/ideaville.net\/?p=5555"},"modified":"2023-12-18T21:33:32","modified_gmt":"2023-12-18T21:33:32","slug":"event-branding-loyalty","status":"publish","type":"post","link":"https:\/\/ideaville.net\/2018\/08\/event-branding-loyalty\/","title":{"rendered":"Event branding: build loyalty, reinforce brand"},"content":{"rendered":"\n<figure class=\"wp-block-image is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"420\" src=\"http:\/\/ideaville.net\/wp-content\/uploads\/2018\/08\/event-branding-header.jpg\" alt=\"event branding graphic\" class=\"wp-image-5567\" srcset=\"https:\/\/ideaville.net\/wp-content\/uploads\/2018\/08\/event-branding-header.jpg 700w, https:\/\/ideaville.net\/wp-content\/uploads\/2018\/08\/event-branding-header-300x180.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When you attend an event, you want it to be worth the investment. The same is true for your own event attendees: they need to feel that their time, money, and energy was well-spent. If&nbsp;they don\u2019t see the value, they won\u2019t commit the time.<\/p>\n\n\n\n<p>Hosting an event, whether a company-wide celebration or a large-scale conference, can be an effective brand proponent, helping B2B companies engage with employees, prospects, and customers.<\/p>\n\n\n\n<p>While the actual event considerations \u2014 staging, production, and logistics \u2014 are managed by a specialty event company, the branding and communication materials for your event may be better trusted with a branding consultant.<\/p>\n\n\n\n<p>It\u2019s important that events keep your brand\u2019s core messaging at the forefront. Participants need&nbsp;to see that your content offering is unique, relevant, and valuable. Help them answer questions like:<\/p>\n\n\n\n<ul><li>What will I learn?<\/li><li>What insights will I take home? And will they be easy to implement?<\/li><li>Where can I turn for more info?<\/li><\/ul>\n\n\n\n<p>When event messaging is consistent, your brand is consistent, and guests can trust your brand to deliver on its promises.<\/p>\n\n\n\n<p>We believe in the power of events, and that the offerings and excitement leading up to an event are foundational. A visually stimulating brand should build (and live up to) anticipation of the event. And when it\u2019s over, your brand should leave guests with lasting value, from satisfied feelings to physical takeaways, like presentation notes and giveaways.<\/p>\n\n\n\n<p>The Creative Department can help you develop:<\/p>\n\n\n\n<ul><li>an event theme, including name and tagline<\/li><li>an event mark that is flexible across applications<\/li><li>a marketing plan for before, during, and after an event<\/li><li>strategic messaging<\/li><li>an email marketing campaign<\/li><li>a social media strategy<\/li><li>promotional materials<\/li><li>event materials, like handouts, field notes, signage, and name tags<\/li><li>presentation decks<\/li><\/ul>\n\n\n\n<p>It\u2019s not about implementing <em>all<\/em> of these communications but finding the strategies that are right for you. We can assist you in boiling down your event\u2019s top objectives, whether it\u2019s to increase revenue or enhance customer and employee engagement; to increase brand awareness or identify client and prospect needs.<\/p>\n\n\n\n<p>We aren\u2019t just order takers. We\u2019re strategic consultants, problem solvers, and brand advocates. If you\u2019re looking to partner with a design agency to help you to achieve high-level results, look no further. We want to see brands succeed, and we\u2019d love to help yours.<\/p>\n\n\n\n<p>See how event branding brought an intangible idea to life at <a href=\"https:\/\/bit.ly\/2L0c4wU\">SMG\u2019s Forum 2018<\/a>.<\/p>\n\n\n\n<p>In another event branding project, <a href=\"https:\/\/bit.ly\/2OEEWN5\">Pink Fountains<\/a>, we encouraged the Kansas City community to come together for breast cancer awareness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you attend an event, you want it to be worth the investment. The same is true for your own event attendees: they need to feel that their time, money, and energy was well-spent. If&nbsp;they don\u2019t see the value, they won\u2019t commit the time. Hosting an event, whether a company-wide celebration or a large-scale conference,&#8230;<\/p>\n","protected":false},"author":7,"featured_media":8476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[3,9],"tags":[94],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event branding: build loyalty, reinforce brand - The Creative Department<\/title>\n<meta name=\"description\" content=\"Event attendees need to feel that their time, money, and energy was worth well-spent. Take your event branding to the next level and boost your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideaville.net\/2018\/08\/event-branding-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Event branding: build loyalty, reinforce brand - The Creative Department\" \/>\n<meta property=\"og:description\" content=\"Event attendees need to feel that their time, money, and energy was worth well-spent. Take your event branding to the next level and boost your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideaville.net\/2018\/08\/event-branding-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"The Creative Department\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheCreativeDepartmentInc\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-15T14:18:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-18T21:33:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideaville.net\/wp-content\/uploads\/2018\/08\/blog-thumb-event-branding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Uber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CreativeDept_KC\" \/>\n<meta name=\"twitter:site\" content=\"@CreativeDept_KC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Uber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideaville.net\/2018\/08\/event-branding-loyalty\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideaville.net\/2018\/08\/event-branding-loyalty\/\"},\"author\":{\"name\":\"Laura Uber\",\"@id\":\"https:\/\/ideaville.net\/#\/schema\/person\/74adbea58b01812f01bb7e6529d0ec69\"},\"headline\":\"Event branding: build loyalty, reinforce brand\",\"datePublished\":\"2018-08-15T14:18:26+00:00\",\"dateModified\":\"2023-12-18T21:33:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideaville.net\/2018\/08\/event-branding-loyalty\/\"},\"wordCount\":438,\"publisher\":{\"@id\":\"https:\/\/ideaville.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideaville.net\/2018\/08\/event-branding-loyalty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideaville.net\/wp-content\/uploads\/2018\/08\/blog-thumb-event-branding.jpg\",\"keywords\":[\"News\"],\"articleSection\":[\"Expertise\",\"Portfolio\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideaville.net\/2018\/08\/event-branding-loyalty\/\",\"url\":\"https:\/\/ideaville.net\/2018\/08\/event-branding-loyalty\/\",\"name\":\"Event branding: build loyalty, reinforce brand - The Creative Department\",\"isPartOf\":{\"@id\":\"https:\/\/ideaville.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideaville.net\/2018\/08\/event-branding-loyalty\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideaville.net\/2018\/08\/event-branding-loyalty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideaville.net\/wp-content\/uploads\/2018\/08\/blog-thumb-event-branding.jpg\",\"datePublished\":\"2018-08-15T14:18:26+00:00\",\"dateModified\":\"2023-12-18T21:33:32+00:00\",\"description\":\"Event attendees need to feel that their time, money, and energy was worth well-spent. 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