{"id":5585,"date":"2018-08-22T15:08:57","date_gmt":"2018-08-22T15:08:57","guid":{"rendered":"http:\/\/ideaville.net\/?p=5585"},"modified":"2023-12-18T21:32:53","modified_gmt":"2023-12-18T21:32:53","slug":"infographics-impact","status":"publish","type":"post","link":"https:\/\/ideaville.net\/2018\/08\/infographics-impact\/","title":{"rendered":"The impact of infographics"},"content":{"rendered":"\n<div class=\"wp-block-image is-style-default img-border\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/ideaville.net\/wp-content\/uploads\/2018\/08\/ig-header-bullets.jpg\" alt=\"infographic visual impact\" class=\"wp-image-5588\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Visuals allow us to quickly process information, which is why infographics are such effective communication tools. When we <em>hear<\/em> information, we can recall 10% of it three days later, but if&nbsp;we <em>see<\/em> a visual with the information, we can remember 65% (<a rel=\"noopener noreferrer\" href=\"http:\/\/www.brainrules.net\/vision\" target=\"_blank\">Brain Rules<\/a>). It\u2019s no wonder infographics become so memorable.<\/p>\n\n\n\n<p>On top of memorability, here are 3 more benefits of business infographics:<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>1. Easy to digest.<\/strong><\/h6>\n\n\n\n<p>With <a rel=\"noopener noreferrer\" href=\"https:\/\/www.lifelearn.com\/2015\/05\/12\/why-infographics-work\/\" target=\"_blank\">30% of our brains<\/a> devoted to visual processing (compared to 8% for touch and 3%&nbsp;for&nbsp;hearing), we process images and graphics much more quickly than plain text. If&nbsp;you\u2019re&nbsp;targeting a tight-for-time audience, bite-sized information is especially valuable in&nbsp;reaching&nbsp;them.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"repurpose\"><strong>2. Easy to share.<\/strong><\/h6>\n\n\n\n<p>Visual content is 40X more likely to get shared on social media than other types of content (<a rel=\"noopener noreferrer\" href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\">Hubspot<\/a>).<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>3. Easy to repurpose.<\/strong><\/h6>\n\n\n\n<p>Extend the life of your infographics in the digital space. Zoom in on a portion of an infographic to highlight a key stat, or direct users to the visual content in reports, white papers, case studies, and blogs. You\u2019ve already invested the time and money to develop the original content. Now, repurposing it gives you a greater return on investment.<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/ideaville.net\/wp-content\/uploads\/2018\/08\/ig-header-bullets-02.jpg\" alt=\"infographic benefits visuals\" class=\"wp-image-5587\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The not-so-easy part comes in the actual creation of an infographic.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>What it takes<\/strong><\/h6>\n\n\n\n<p>Mingling various pieces of data to create one cohesive infographic takes time. It seems contradictory to say a simple infographic is complicated, but its development often demands a&nbsp;deep understanding of the subject and a solid vision for its execution.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>What we do<\/strong><\/h6>\n\n\n\n<p>We help clients harness strategy and focus messaging before creating any design. Often, data is compiled by our clients \u2014 the industry experts. In our role as strategic consultants, we can guide messaging, organize and simplify information, ultimately building a narrative that puts your insights in the limelight.<\/p>\n\n\n\n<p>We can develop copy or edit long lines of text into quicker info-bytes. By rendering content to simplest form, we ensure a clear hierarchy of information, and as a result, we produce a more successful and compelling infographic.<\/p>\n\n\n\n<p>A visual alternative to the infographic is something we like to call an \u201cinfolist.\u201d<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"714\" src=\"http:\/\/ideaville.net\/wp-content\/uploads\/2018\/08\/ig-blog-infolist-thumbnail.jpg\" alt=\"infographic SMG infolist\" class=\"wp-image-5586\" srcset=\"https:\/\/ideaville.net\/wp-content\/uploads\/2018\/08\/ig-blog-infolist-thumbnail.jpg 700w, https:\/\/ideaville.net\/wp-content\/uploads\/2018\/08\/ig-blog-infolist-thumbnail-294x300.jpg 294w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You can see the full example of this in <a href=\"https:\/\/bit.ly\/2MeTZR7\">a project for client SMG<\/a>. This is a great solution when you want to expound your expertise. Still easily consumed and visually supported, an infolist bears the same 3 benefits listed above.<\/p>\n\n\n\n<p>Do you need a consultant and design studio to bring your industry findings to life? We\u2019d love to&nbsp;find the right solution for you. <a href=\"callto:+1-816-421-1214\">Call<\/a> or <a href=\"&#x6d;&#x61;&#105;&#108;to&#x3a;&#x69;&#x6e;&#102;o&#64;&#x69;&#x64;&#x65;&#97;&#118;i&#x6c;&#x6c;&#x65;&#46;&#110;e&#x74;\">email us<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visuals allow us to quickly process information, which is why infographics are such effective communication tools. When we hear information, we can recall 10% of it three days later, but if&nbsp;we see a visual with the information, we can remember 65% (Brain Rules). It\u2019s no wonder infographics become so memorable. On top of memorability, here&#8230;<\/p>\n","protected":false},"author":7,"featured_media":8414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[3,9],"tags":[94],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The impact of infographics - The Creative Department<\/title>\n<meta name=\"description\" content=\"Visuals allow us to quickly process information, making infographics such effective communication tools. Learn more, including 3 benefits of infographics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ideaville.net\/2018\/08\/infographics-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The impact of infographics - The Creative Department\" \/>\n<meta property=\"og:description\" content=\"Visuals allow us to quickly process information, making infographics such effective communication tools. Learn more, including 3 benefits of infographics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ideaville.net\/2018\/08\/infographics-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"The Creative Department\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TheCreativeDepartmentInc\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-22T15:08:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-18T21:32:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ideaville.net\/wp-content\/uploads\/2019\/10\/blog-thumb-impact-infographics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Uber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CreativeDept_KC\" \/>\n<meta name=\"twitter:site\" content=\"@CreativeDept_KC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Uber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ideaville.net\/2018\/08\/infographics-impact\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ideaville.net\/2018\/08\/infographics-impact\/\"},\"author\":{\"name\":\"Laura Uber\",\"@id\":\"https:\/\/ideaville.net\/#\/schema\/person\/74adbea58b01812f01bb7e6529d0ec69\"},\"headline\":\"The impact of infographics\",\"datePublished\":\"2018-08-22T15:08:57+00:00\",\"dateModified\":\"2023-12-18T21:32:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ideaville.net\/2018\/08\/infographics-impact\/\"},\"wordCount\":429,\"publisher\":{\"@id\":\"https:\/\/ideaville.net\/#organization\"},\"image\":{\"@id\":\"https:\/\/ideaville.net\/2018\/08\/infographics-impact\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideaville.net\/wp-content\/uploads\/2019\/10\/blog-thumb-impact-infographics.jpg\",\"keywords\":[\"News\"],\"articleSection\":[\"Expertise\",\"Portfolio\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ideaville.net\/2018\/08\/infographics-impact\/\",\"url\":\"https:\/\/ideaville.net\/2018\/08\/infographics-impact\/\",\"name\":\"The impact of infographics - The Creative Department\",\"isPartOf\":{\"@id\":\"https:\/\/ideaville.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ideaville.net\/2018\/08\/infographics-impact\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ideaville.net\/2018\/08\/infographics-impact\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ideaville.net\/wp-content\/uploads\/2019\/10\/blog-thumb-impact-infographics.jpg\",\"datePublished\":\"2018-08-22T15:08:57+00:00\",\"dateModified\":\"2023-12-18T21:32:53+00:00\",\"description\":\"Visuals allow us to quickly process information, making infographics such effective communication tools. 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