Académie Lafayette Branding

School solidifies its identity


An inconsistent look

Académie Lafayette, a public charter language immersion school in Kansas City, had never possessed a true identity or brand. Rather, the administration had made do with a series of logos, photos, type styles, and colors that changed constantly, depending on the staff who used them and volunteers who produced them.

Académie Lafayette Branding Logo Design

Solving the identity crisis

TCD not only produced a new logo for the school, but shored up its brand and image, provided firm guidelines for usage, and guided the school through the process with a broad range of audiences and stakeholders.

A united brand

Following a thorough discovery process, four logo concepts were presented and one chosen. The final logo represents the global diversity symbolized by the mark, the childlike style of the globe illustration, and the simple design that made the logo look more international than other options. We then produced basic usage guidelines and a complete paper system.

Académie Lafayette Paper System Design
Académie Lafayette Brand Guide
Académie Lafayette Apparel Design

Back to work   

The Creative Department is a proud sustaining member of AIGA.

We follow AIGA's Standards of Professional Practice and adhere to its principles of integrity that demonstrate respect for the profession, for colleagues, clients, audiences or consumers, and society as a whole. We utilize AIGA's Basic Terms & Conditions and Intellectual Property Provisions to maintain the professional practices of the design industry.