Académie Lafayette Branding

Académie Lafayette, a public charter language immersion school in Kansas City, had never possessed a true identity or brand. Rather, the administration had made do with a series of elements that evolved over time. The Creative Department produced a new logo for the school, shored up its brand and image, provided basic guidelines for usage, and guided the school through the process with a broad range of audiences and stakeholders.

Brand Guidelines
Brand Identity
Logo Design