Reid Restoration Branding

Fresh look emphasizes authentic abilities, thoughtful refinements

Representing Reid

In a challenging housing market with intense competition, the owner of Reid Restoration (Kansas City) needed to get his name in front of homeowners who desired upscale, craftsman-quality restorations of older homes. He wanted a brand and website that communicated the high-end capabilities of his crew and the types of transformations they could achieve.

Reid Restoration Logo Design and BrandingReid Restoration Business Card Design

Breaking ground

Followed by a great deal of architectural and building research, TCD created a logo that appealed to Reid Restoration’s well-defined audience. Inspired by the American Arts and Crafts Movement (1890–1930s), the mark reflects the firm’s passion for preserving the authenticity of older homes while restoring them to fit a modern lifestyle.

Reid Restoration Direct Mail Collateral Design

Building the brand

We created business cards and yard signs, mailers and business papers. We directed and shot all the photography to showcase homes restored by the company, paying painstaking attention to the small details that set Reid Restoration apart.

Reid Restoration Detail 1
Reid Restoration Detail 2
Reid Restoration Detail 3

We designed, built, and launched the website after we photographed homes restored by the company.

Reid Restoration Website Design

Reid requested a simple image gallery for the website. The slideshow below shows a selection of the many photographs we shot.

Back to work   

The Creative Department is a proud sustaining member of AIGA.

We follow AIGA's Standards of Professional Practice and adhere to its principles of integrity that demonstrate respect for the profession, for colleagues, clients, audiences or consumers, and society as a whole. We utilize AIGA's Basic Terms & Conditions and Intellectual Property Provisions to maintain the professional practices of the design industry.