SMG ROI Campaign

Proving the ROI of customer experience management is an ongoing challenge for SMG’s Chief Experience Officer clients. TCD designed a collection of documents and tools to help people measure and “prove” the ROI of these vital services. In addition to a Guide, landing page, emails, direct mail, and digital ads, TCD created and programmed a digital calculator so a user could fill in their own numbers and calculate a solution that was accurate and relevant for their specific situation.

Brand Strategy
Theme Development
Logo Design

SMG ROI presentation deck — title page
SMG ROI presentation deck
SMG ROI presentation deck
SMG ROI presentation deck — 4 client examples
SMG ROI campaign email — Build an XM program to track and show business impact
SMG ROI campaign email — How to prove the business impact of your XM program