July, 2017


At TCD, we’ve had many discussions about what makes a client, an agency, a brand, or a person a “success.” We have felt for some time that the traditional explanation of success doesn’t “fit” with what we are striving for, in our work and our lives.

Dictionary.com provides this definition of success:

[suh k-ses]

  1. the favorable or prosperous termination of attempts or endeavors; the accomplishment of one’s goals.
  2. the attainment of wealth, position, honors, or the like.
  3. a performance or achievement that is marked by success, as by the attainment of honors.
  4. a person or thing that has had success, as measured by attainment of goals, wealth, etc.

We think the first item on this list is closest to the mark, especially “the accomplishment of one’s goals.” But so often, goals are measured solely in the categories of wealth and fame. We would argue that there are other ways to accomplish objectives and achieve success, in the areas of career, spiritual fulfillment, and life purpose.

Albert Schweitzer wrote, “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” We look for opportunities to find joy in the way we live, every day.

How does this translate to our work lives? Often “success” in the design field is measured by developing trendy, cool designs, regardless of their effectiveness. We feel a greater sense of pride and success when our work achieves its objectives and produces results for our business partners, which is why “strategic solutions” is a critical part of our tagline. We reflected recently on other work-related successes:

We feel success when we create something that makes us proud. We feel success when we reach a breakthrough on a challenging project.

We feel success when we sidestep work to build relationships with clients. We feel success when our work makes a difference, when it positively affects people and our community.

We feel success when we unite as a team racing for the same goals. When one succeeds, we celebrate together.

Not every day is dominated by feelings of success, but the more we motivate each other to positively overcome challenges and give our best each day, the more we bring those feelings back to life. As a team, we are successful.

How do YOU define success?

Posted on: July 20th, 2017 by Laura Uber


In the midst of Kansas City’s excessive heat warning, entrepreneurs and small business owners alike steered away from their usual morning locations for a FREE small business workshop at the Kauffman Foundation Conference Center.

Sixty entrepreneurs representing a variety of industries — personal trainers, spiritual wellness coaches, public relations consultants, and, let’s not forget, designers — gathered to gain insights for the same purpose: using social media for small business.

Co-founders of SoLVE KC, Aviva Ajmera and Teddi Hernandez, led an outstanding presentation and discussion around making connections and engaging with our communities through social media.

As we evaluate our digital presence, we want to be ready and available for our clients, our prospects, and our communities. Ajmera and Hernandez helped us critique our current strategies, showing us how we can better engage with people and how we can personalize and target our message for those who want to hear it.

If you are an entrepreneur or a small business owner, TCD highly recommends SCORE workshops. (We’ll remind you again that they’re FREE.) We’re lucky that small business are so readily supported and connected in Kansas City!

Keep an eye on us, and engage with us, as we continue to get connected with YOU.

Posted on: July 18th, 2017 by Laura Uber

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