Workflow

 

3 min read


Customers of Adobe Digital Publishing Suite (DPS) had ample warning that DPS would no longer be supported. In August 2019, Adobe DPS officially reached its end-of-life, leaving many publications, corporations, associations, (and so on) unsure of what to do.

We’re curious to know how other DPS users in the same situation resolved the challenge.
Are you still sharing unsupported DPS content? Did you stay with Adobe and migrate to AEM? Did you find another distribution platform? We’re interested in learning more about your decision.

If you haven’t found the perfect fit, may we suggest you consider Twixl Media?

Before we migrated away from Adobe DPS, we researched a number of digital content distribution options, and ultimately decided Twixl was the best option for our purposes. Take a look at our top three reasons we settled on Twixl.

3 benefits to using Twixl

1. It’s affordable. Twixl has an affordable base price point with a variety of integrations, giving you the ability to only pay for the specific features you choose to utilize. We found it to be more cost-effective than Adobe DPS, and clearly less than AEM’s enterprise price tag.

2. It’s efficient. It’s not a replica of Adobe DPS, but many users have found Twixl to be much more efficient. As DPS users, we had to create multiple layouts for multiple devices, but with Twixl, we can build once and publish a responsive layout to a variety of devices.

3. It’s flexible. Publish a variety of content, from InDesign, HTML, and PDFs, to rich media like slideshows, videos, and RSS feeds. All in one app.

We made the switch from DPS to Twixl. If you’re interested in hearing about our experiences, we’d be happy to share our thoughts. Use the form below to request a free 30-minute consult.

What’s more, we’re Twixl Creative Partners and Twixl Certified Trainers. We’ve worked with DPS, migrated from DPS to Twixl, and helped others do the same. And since we first started using Twixl in 2017, we’ve remained confident in it as a solution provider.





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Posted on: November 11th, 2019 by Laura Uber

 

3 min read

A new year instigates moments of introspection — a look back at the passing year and a designated fresh start.

Let’s call out a few new and different projects we accomplished with our clients in 2018:

  • An in-depth branding guide for a top 50 consumer research firm housed invaluable resources to support brand consistency and important company communications.
  • Kansas City’s annual state of entrepreneurship report showcased a vibrant ecosystem and connected us with our community.
  • A marketing strategy helped an engineering and manufacturing company achieve its business goals and generate exponential revenue, thanks to a collaborative partnership.

As we reflect on 2018, our highlights include 6 lessons we learned along the way, followed by 6 goals we’d like to implement in 2019.

6 lessons learned in 2018

1. Offer our expertise as full-service consultants.

We’re not just designers executing projects; we are here to help clients develop effective business strategies.

2. Always work to be more efficient.

We’ve created tools, including social sharing content grids and proposal and presentation templates, to enable our clients and streamline our work as a team. We constantly evaluate how we operate and the tools we provide so we can all be more efficient.

3. Record our processes to improve productivity.

We’ve prioritized our process documentation, taking time to establish and annotate our processes. This helps us jump right into recurring or related projects, without wondering, How did we do that last time?

4. Leave room for creativity without reinventing the wheel.

Lessons 2 and 3 help us channel our energies into generating new ideas and strategies. We can rely on our already-generated resources and maintain brand consistency.

5. Meet face-to-face, with our clients and with our team.

While this isn’t a new lesson, it’s an ever-present reminder. Customer service builds a stronger network and better client partnerships.

6. Motivate and empower brands that are stuck or complacent.

Businesses, large and small, can miss opportunities to grow if they are set in their ways. When an engineering and manufacturing firm trusted our marketing communications solutions this year, a measurable impact in sales was felt almost immediately.

6 goals for 2019

1. Always work to be more efficient.

Sound familiar? Well, we don’t consider this a one-and-done solution. We will keep improving our processes to serve clients better.

2. Enhance our client and prospect communications plans.

Now this doesn’t mean we’re going to bombard everyone we know 24/7. We just believe additional communication helps manage expectations (and deadlines) and builds transparency within a partnership. This goal also includes sharing insights, experiences, and success stories we gain.

3. Expand our team.

We are a small but mighty team. We have a strong wheelhouse of talent, plus a network of trusted and talented external resources that increase our manpower. We’re looking to expand our in-house team to more effectively serve our clients.

4. Prepare for emerging marketing trends.

We’ve delved more into animation and hope to support clients even more with video, an ever-growing content marketing tool.

5. Elevate our event and app development offerings.

We are ready to build on our extensive portfolio of event branding work, from concepting and themes to staging and swag. We also plan to extend our app development offerings to build on our solid platform of digital publishing and corporate communications to help our clients reach their more active and mobile customers.

6. Enrich Kansas City and our team through new community involvement activities.

We’ve been working for nonprofits and various causes in the city for almost 20 years. We pledge to be more intentional in our efforts and enlist the interests and talents of our staff to make more of an impact in 2019.

Looking forward to 2019 with you!

Interested in how we can help your business this year? Give us a call or email us today.


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Posted on: January 4th, 2019 by Laura Uber

 

A workflow where editors share revisions for designers to implement can add more time to a project than necessary.

Don’t get stuck in the back and forth of your editing and publication process.

For more than two decades, Adobe’s InCopy has streamlined writing and editing. The robust application allows copywriters and editors to efficiently collaborate with designers. While editors proofread copy, designers can simultaneously focus on InDesign layout, creating a more seamless operation.

Editing and updating with InCopy can increase accuracy and productivity.

Before you learn the specific operations of InCopy, here are 7 ways this tool can better your workflow:

1. It prevents edit overrides or duplicate efforts.

Editors can claim assignments and make changes to an article without worry of another user overriding any revisions. All users can see when a story is open and who’s working on it. Assignments claimed by you, or another editor, are not directly editable in the designer’s layout, which reduces any potential for accidental typos within your publication.

2. It works remotely.

The InCopy/InDesign workflow operates best on a shared server, where latest versions are saved in the same location. While this setup is ideal, a remote workflow is also an option. Share and receive files among your writers, editors and designers — even if you’re working at different locations — through a cloud drive or email.

3. It offers MORE editing capabilities than Microsoft Word.

You can format text, track changes and even crop images. Rather than sharing a revised Word document (or a scribbled paper of edits), you can make changes in InCopy that are then implemented into InDesign. With shared character and paragraph styles between the two applications, you can edit without altering any text already formatted by the designer.

4. It reduces the overall time spent on a project.

The ability to edit directly eliminates potential miscommunications in notes between editor and designer.

Designers can see when content has been modified and refresh the layout without ever inserting the new text themselves.

5. It shows how copy fits in layout.

Rewriting a sentence? Ensure your revised copy fits into the already-designed document. See how copy falls — where line breaks occur, where widows and orphans form, where text overflows — and make decisions to fix any issues.

6. It saves users from extra typing.

The text macro feature is a real time-saver. Instead of constantly typing — or more realistically, copying and pasting — boilerplates or standard copyright info, create keyboard shortcuts and let InCopy fill in the lengthy jargon.

7. It allows editors to create PDFs of the designed document.

Share PDFs around the office during your review process. Quickly export PDFs from InCopy without accessing the designer files. This isn’t necessarily a recommendation for final art but a solution for a tiny tweak before sharing with a colleague, for example. Where the original process involves contacting the designer and waiting on an updated file, you can independently edit and export.

Think InCopy can help your team work more efficiently? Without buying the entire creative suite, purchase InCopy through the Single App form for $4.99/month, reduced from $19.99/month last year.

Posted on: June 6th, 2017 by Laura Uber

The Creative Department is a proud sustaining member of AIGA.

We follow AIGA's Standards of Professional Practice and adhere to its principles of integrity that demonstrate respect for the profession, for colleagues, clients, audiences or consumers, and society as a whole. We utilize AIGA's Basic Terms & Conditions and Intellectual Property Provisions to maintain the professional practices of the design industry.